SMALL BUSINESS MARKETING CONSULTING
SERVICES
SERVICES
Online tools to help you grow your business. These are available as part of a monthly service plan or as needed by your business.
Content Creation and my Under the Hood services are available as part of a monthly service package. If you don't have a website or need a site redesign, you will receive one free of charge when you subscribe to a monthly service plan.
Content Creation
I help cllients create original, interesting content for all their online marketing needs.
Every small business needs a website. It should be created specifically for your business, and be a reflection of who you are and how you can meet your customers' needs. Once you have a website, you will need a place that provides hosting.
A website is just the start. A small business needs to keep telling it's story – the great work you do, customer testimonials – anything that would be of interest to your customers and help them learn more about you. I take care of creating this content and placing it on Facebook, Instagram, Youtube, your website – wherever your customers can see it.
I help you create a monthly email newsletter to stay in touch with customers and potential customers. This includes creating the newsletter, setting up the software to manage the newsletter, and helping you create an email list.
Once content is created for other sources, like Facebook or your newsletter, I will create a blog post on your website and post it there so that visitors to your website are up to date on everything your business is doing.
Under the Hood
Ad campaigns, analysis, optimization and planning.
Google Ads allows you to place ads in front of potential customers anytime they do a search related to you products or services. I am a certified Google Ads Professional and will help you create these ad campaigns and make sure you are getting you money's worth from them.
Google Analytics helps you get more detailed information about your website visitors. I will help you set this up and then help you find data that leads you to a greater understanding of your website visitors – and how to turn them into customers.
SEO – Search Engine Optimization – is a method of making sure that your website is search-engine friendly. This makes it easier for customers to find you when they do a search for the services or goods you provide.
Before starting any online marketing plan, I will help you create an Online Market Plan that helps you identify who you want to reach, who your competitors are and how you want to incorporate your plan into your overall marketing budget.
Video
Production, editing and distribution of videos. Video production is available on an as needed basis and is not part of a monthly service plan. However, when you subscribe to my monthly service plan, you will receive an initial video at no additional cost. (2-minute video, one location, 30 miles from Dayton).
I can help you integrate video marketing into your online marketing plan. Video on platforms like Facebook, Instagram, Youtube and your website can help you give your customers a more complet picture of how you can help them than words along.
Getting from concept to a complete video can be an nearly impossible task for the owner of a small business. I have the experience and the gear to help you get your video written, produced and in front of your customers.
If you already have raw video footage and need assistance turning it into a completed video, I can help you turn it into a completed product.
Once you have video, I'll get it onto the streaming service where it will be seen by the customers you are trying to reach as well as integrating into your other efforts, like your website and Facebook.
Basic Monthly Services Plan
Order Basic Monthly Services Plan here.
My Monthly Service plan includes all of the following:
- Website updates and maintenance
- Website hosting
- One social media post per month and management of your Facebook Ads Account
- One email newsletter per month as well as updating your list
- One blog post per month
- Management of your Google Ads account
- Management of Google Analytics
- Basic Search Optimizaation Services
- Budget and performance reporting each month
In additional to these monthly ongoing services, you will receive
- Initial website design or redesign
- One Marketing Plan and Market Analysis
- One basic promotional video and distribution